Africa’s popular reality TV show, Big Brother Naija, is set to return for a fourth season in Nigeria.
Auditions for the show will start on February 1 and 2, 2018 in eight locations across Nigeria, an increase from previous editions.
In addition, Nigeria’s number one betting website, Bet9ja, has been announced as headline sponsors of the new season.
The reality TV show, which follows the format of the international Big Brother franchise, is known to bring excitement and entertainment to fans and viewers across the continent as it houses strangers over a period of three months who contest against one another in a battle of wits for the ultimate prize.
Speaking on the return of Big Brother Naija, Chief Executive Officer of MultiChoice Nigeria, John Ugbe, said, “This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent.”
Since its maiden edition in 2006, Big Brother Naija has produced some of the country’s biggest pop culture influencers and celebrities, including Ebuka Obi-Uchendu, Gideon Okeke, Katung Aduwak, Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle Ikechukwu, Tobi Bakre and Cynthia ‘Cee-C’ Nwadiora.
Speaking at the press conference, Bet9ja’s Chief Executive Officer, Ayo Ojuroye, said, “As the leading gaming company in Nigeria, we believe in changing lives. This singular attribute coupled with the zeal and passion attributed to the Big Brother Naija platform aligns with Bet9ja’s core values and we are honoured by the opportunity to headline this year’s edition. Bet9ja will continue to support programmes that will connect more young Nigerians to their dreams.”