Jumia Ghana, the leader in e-commerce in Ghana, has stated its commitment to serving the interest of the Ghanaian public with a pledge to continually offer the most affordable and stable prices for the over one million goods on its platform.
The promise comes in the wake of the sudden depreciation of the Ghana Cedi and analysts’ projection of a rise in inflation which is expected to push up the prices of goods and services in the country.
Stating its promise, Ore Odusanya, the Managing Director of the online shopping giant said “The struggle of the Ghana Cedi in recent times is likely to drive up inflation and thus prices of goods and services in the coming days but we have made a solemn pledge to Ghanaians that our prices will continue to remain stable and affordable for all.” Ore further adds “Besides the convenience of shopping online, we are also adding stability in pricing and thus customers can actually plan and budget on long term basis.”
“Jumia’s ultimate goal is to offer products and services with prices and quality standards tailored to the needs and pockets of everyone in the society” he reiterated. The MD has thus entreated Ghanaians to take full advantage of the benefits that e-commerce presents to help cushion them against any shocks that might come up as a result of the current misfortunes of the local currency.
The Ghana Cedi has witnessed some level of depreciation against the country’s major foreign trading currencies including the US dollar, the British Pound, the Euro and the CFA franc. This sudden surge in the value of the foreign currencies against the Ghana Cedi has affected forward planning for most businesses and individuals alike.
Whilst managers of the local economy work to restore the strength of the local currency, such commitments by players in the private sector as made by Jumia Ghana Jumia will help mitigate any potential economic hardships that result from the currency issues. Efforts aimed at restoring the stability of the local currency and shoring it up against any external pressures include the over US$ 600 million of international reserves that has been pumped into the economy by the Central bank.
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