NutriSnax premium oat digestive biscuit has been named as the ‘Emerging Brand of the Year’ at the 2019 Chartered Institute of Marketing, Ghana (CIMG) annual Marketing Performance Awards.
Now in its 30th year, the Awards recognise individuals and organisations in Ghana for creative and innovative marketing strategies, with the aim to promote consistent high standards among practitioners.
Nutrisnax, produced by Olam subsidiary, Nutrifoods Ghana Limited, is made from oats and whole-wheat, is the company’s first premium offering into the health market. It is certified as nutritious due to its high fibre content and the fact that it contains no cholesterol.
Receiving the award, Mr. Yaw Darko, Brand Manager for Nutrisnax commented: “There is clearly a high demand for both healthy and tasty snacks to feed Ghanaians’ growing appetite for an active lifestyle.”
Nutrifoods developed the biscuit after extensive consumer research, which revealed a gap in the market for a snack aimed at the active and health-conscious consumer.
Mr Amitabh Coomar, Business Head for Nutrifoods, said: “In line with Nutrifoods’ corporate philosophy that the consumer is at the core of everything the company does, the prestigious ‘Emerging Brand of the Year’ award is dedicated to the Ghanaian consumer. I would also like to thank the Nutrifoods team for their efforts and we will continue our focus on delivering nutritious and tasty snacks to support our consumers’ adoption of healthy lifestyles.”
NutriSnax can be found at all major retail outlets throughout the country and is accessed by over two million consumers across the country every month