Allianz Life Insurance in partnership with Ghana Post Company Limited, has launched the Post Assurance, an insurance service conveniently available at post offices across the country.
Currently 50 branches of Ghana Post are signed on to offer the two products of Apomuden and Anidaso Insurance policies.
Apomuden is a hospital cash product which makes available to the policy holder or named dependants a sum assured for each night spent on hospitalisation.
Anidaso is a funeral plan product which helps to take care of funeral costs and other living expenses during the period of bereavement.
The collaboration is aimed at creating a vast platform to reach more people with insurance policies as well as deepening the insurance penetration and creating better service experience for the average Ghanaian.
Speaking at the launch on Tuesday in Accra, the Chief Executive Officer (CEO) of Allianz Life Insurance, Mr Gideon Ataraire, said the collaboration with the Ghana Post would help the two companies to offer better opportunities and services to the public.
"Through this collaboration, we will create a vast platform and position ourselves to reach more people, deepening the insurance penetration and creating better service experience for the average Ghanaian," he said.
Mr Ataraire added that the collaboration with Ghana Post was strategic to market, promote, sell and distribute our Life and Non-Life insurance products through its 300 branch network.
He said "our outlook is to build a truly Ghanaian company operated by Ghanaians providing effective and affordable solutions for the average Ghanaian."
He said "We are extremely pleased with the opportunity to work with GhanaPost."
Allianz has been operating in Africa since 1912 and currently serving 39 markets in 13 countries and provides micro-insurance services to over 500,000 people in Africa.
Allianz’s operations in Ghana started in the non-life segment in 2009, providing a wide range of products and services such as Motor, Home, Travel, Injury and Disability Insurance.
The Head of Marketing and Communication of Allianz Life Insurance, Ms Elaine Arthur, noted that with the market value of the two companies, many Ghanaians would be able to easily access insurance services.
She said oftentimes many people found it difficult to access Insurance services, pointing out that with the various branches of Ghana Post spread across the country, people who desired to have insurance policies would be able to do so at their comfort.
She said although the company was only offering two products now with the Ghana Post, other products would be introduced in due time.
The Managing Director of Ghana Post, Mr James Kwofie, said the company put its customers needs at the centre of its operation, hence collaborating with Allianz Life Insurance to bring insurance services to its customers.
"The focus on putting the customer at the centre of everything we do is the reason for Ghana Post being involved in Post Assurance," he said.
He added that "Post Assurance, a part of our financial services offerings provide an additional service to what we already provide: EMS, parcels, remittances, payment solutions and e-services."
According to Mr Kwofie, Ghana Post ventured into the partnership with Allianz Life Insurance for the shared benefit of the Ghanaian financial products consumer."
He explained that Ghana Post as company was poised in promoting financial inclusion in the rural settings with its collaboration with Allianz Life Insurance.
"Ghana Post is now a major player in providing services to all communities while offering employment to support the growth of the Ghanaian economy, " Mr Kwofie said.
Source: Peacefmonline.com
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