AMA Reaches Nearly 1 Million People with Mass Media Campaign on Speeding

The Accra Metropolitan Assembly (AMA), in collaboration with the Bloomberg Philanthropies Initiative for Global Road Safety and the Partnership for Healthy Cities, reached nearly 1 million people with its November 2019 mass media campaign addressing speeding, according to a post-campaign evaluation released today.

“School Girl” was the AMA’s first-ever mass media campaign to address road safety.




 
 
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