Liverpool sold £50,000 worth of Mario Balotelli shirts on the day the Italian striker moved to Anfield this summer. The 24-year-old striker joined Liverpool in a £16million switch from AC Milan in August.
And, speaking at a Soccerex conference in Manchester, chief executive Ian Ayre said: 'Liverpool had success and opportunities to develop in the past and didn’t take them. That won’t happen again.
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