Back in 2007, Kanye West released a song called “Big Brother”—an ode to Jay-Z. Indeed, catching on with the mogul’s Roc-A-Fella Records two decades ago was West’s first big break. Jay-Z even had a hand in coining West’s nickname, Yeezy, which now graces his eponymous shoe line with Adidas.
“There was a beam of light on the idea of me making athletic footwear,” West explained in an interview for the August cover of Forbes. “A paradigm shift. Like the Yeezy is desired as much as a Jordan.”