Adidas has sparked calls for a boycott after launching a new range of women's swimwear using what appears to be a man as the model.
The company was accused of 'erasing women' and is the latest target of conservative anger over 'woke' marketing, after Bud Light saw sales drop last month following outrage over its partnership with transgender influencer Dylan Mulvaney.
The swimsuit range is part of Adidas's 'Pride 2023' collection, and is for sale on the website in the women's section.
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