CIMG Telecoms Company of the year, Vodafone Ghana will for the next 70 days reward over 180, 000 customers nationwide with exciting cash prizes and airtime daily, weekly and monthly, in a promo dubbed “Yee Twi Kɔ.”
The “Yee Twi Kɔ” promo, which seeks to award GHS100,000 to the ultimate winner, is Vodafone’s way of showing appreciation to its loyal customers for their continuous support and patronage, and to celebrate the inroads it has made in the telecom sector over the past six years.
Over the years, Vodafone has become the most admired telecom brand in Ghana; having moved from the number four position to number two. The company has also won over 35 coveted awards on diverse platforms including the CIMG Telecoms of Year Awards, which it has won on three occasions including 2015.
Commenting on the promotion, Agnes Emefa Essah, Director of Marketing at Vodafone Ghana said:
“Six years ago, we brought refreshment to the Ghanaian telecommunications landscape when we took over Ghana Telecom and have since then established leadership in innovation and creativity. Our new campaign, “Yee Twi Kɔ”, will reward over 180, 000 customers’ nationwide within 90 days. It is truly an industry first; especially with the magnitude of people that are to be rewarded throughout the entire duration of the promotion.”
Under the mechanics of the promotion, the customer is required to simply ‘Scratch Top-up and Win’ or build points as they recharge, make calls, send SMS, browse the internet or purchase bundles including Vodafone RED and Vodafone X.
Vodafone’s recharge cards would, in the coming days, take on a new format with features including two scratchable panels - the concealed recharge pin and the hidden prize. Customers are required to scratch the panels to reveal the identity of the prizes won.
Customers can withdraw the cash at any Vodafone Cash agent or Vodafone Retail Shop nationwide, after successfully registering for the mobile money service. Customers can also buy airtime with their prize money.
The ‘scratch and win’ aspect of the promotion is open to both pre-paid and hybrid customers; however the point accumulation aspect is only for consumer mobile prepaid customers.
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