Edzordzinam Agrosah has been adjudged the winner of the second edition of the Future Fashion Fund in a keenly contested competition organized by Accra Mall Limited. Out of five finalists who went through several evaluation stages, Edzordzinam, who operates under the brand name ‘MissEvy’s’ and ‘Bloom by Edzi’ was declared the winner at the runway show organized as part of the grand finale on Saturday, 5th September 2020.
MissEvy’s started on the campus of the University for Development Studies WA when Edzordzinam had no formal dressmaking and design training; she sought to create a bespoke women’s fashion brand that satisfies the contemporary woman’s quest for style and comfort. The fashion brand currently makes bespoke female clothes ranging from bridal gowns, traditional kente gowns to office wears.
With the ever-rising demand in Ready-to-wear clothes by the contemporary woman, Edzordzinam started her Ready-to-Wear brand, ‘Bloom by Edzi’. The brand uses recycled fabrics to create timeless pieces for the contemporary woman.
Bloom by Edzi is the first brand in Ghana to specialize in pants and jumpsuits for women.
Mr. Anthony Asamoah, Marketing Manager of Accra Mall, outlined the prizes which the winner walked away with. “The ultimate winner receives a cash prize 3,000 USD, a month-long pop-up stall at Accra Mall, Woodin fabrics and souvenirs.”
Speaking after receiving his award, Edzi expressed gratitude to Accra Mall for the honour done her.
“I want to thank Accra Mall for this opportunity and as a brand which has carved a niche in bespoke pants and jumpsuits for women, we are very grateful for this award and recognition”, she expressed.
David Boye-Doe was awarded second place, while Albert Essuman came in third.
The judges for the second edition of the Future Fashion Fund were Aisha Ayensu, Creative Director of Christie Brown clothing, Maame Esi Acquah-Taylor, Abrantie The Gentleman, Delali Bentsi-Enchill, Ready to Wear Manager of Woodin and Anthony Asamoah, Marketing Manager of Accra Mall.
The Future Fashion Fund is an extension of the Accra Mall Fashion Weekend (AMFW) which is an annual two-day fashion event which focuses on the fashion and beauty retail category.
This year’s event featured a Tenant Showcase and a Live Mannequin Show in addition to the finalists runway show. The runway show also featured clothing, make up and accessories from retailers at the mall.
The Accra Mall Future Fashion Fund was sponsored by Woodin, Maybelline, Scentopia, MAC Cosmetics and Black Opal Makeup (distributed by Body Basics).