• Live Radio
  • Videos
  • About
  • Contact
  • Despite Media
Ghana Election 2020
  • Home
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Opinion
  • VIDEOS
  • Media
    • Videos
    • Audio
    • Live Radio
    • Photos
  • Election 2020
Local News
 
 
 
Home Sports Golf 201002

Tiger Woods Loses Gatorade Sponsorship

27-Feb-2010
/ Golf, Sports
Email
Print
Comments 0
(0)
Comments
Share on Facebook Share on Twitter
 

Energy drink firm Gatorade has ended its sponsorship of Tiger Woods.

Gatorade is the latest major company to cut ties with the sportsman following Woods' admission that he was unfaithful to his wife.

The drinks company, owned by PepsiCo, had already discontinued a Tiger Woods-themed drink, Tiger Focus. It follows AT&T and Accenture in ending deals.

However, Gatorade said it would continue its partnership with the charitable Tiger Woods Foundation.

A spokeswoman for Gatorade said: "We no longer see a role for Tiger in our marketing efforts and have ended our relationship... We wish him all the best."

Its move comes just one week after the star made a frank public address to a select gathering at PGA Tour headquarters in Florida.

In his statement Woods apologised to his wife, friends and family, as well as to his fans.

"I was unfaithful, I had affairs and I cheated. What I did was unacceptable," he said.

Woods, 34, told the hand-picked attendees he had spent 45 days in therapy and claimed he still had "a long way to go" to overcome his problems.

Gatorade is the third company to end its relationship with Mr Woods.

Communications company AT&T and corporate services business Accenture previously cut their sponsorship deals.

Male grooming business Gillette and luxury watchmaker Tag Heuer have also distanced themselves from him.

Carmaking giant General Motors (GM) said recently an arrangement that allowed Woods free access to its vehicles was over.

The world's number one golfer did have an endorsement contract with GM's Buick brand, but that ended in 2008.

Such arrangements made Tiger Woods the world's wealthiest athlete, estimated to have earned �66m ($100m) a year in endorsement deals before allegations of infidelity emerged in December of last year.

A recent University of California study suggested the total economic damage of the Tiger Woods affair to all involved parties could amount to as much as $12bn.

But sports equipment giant Nike, which pays Woods a reported $40m a year, has given its support.

And video game maker Electronic Arts is to go ahead with plans to roll out an online game featuring the golfer.

Source: BBC

 

 
 

 

Comments ( 0 ): Post Your Comments >>

Disclaimer: Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.
Featured Video
Previous Post

Coca Cola Medal Golf tees off on Feb. 27

Next Post

Tema Golf Club holds Annual General Meeting

 
 

More Stories

66th Asantehene Golf Tourney Tees Off Amidst Vodafone Ghana Ashanti Month
Tiger Woods Denies He Had a Tenancy Deal With Ex-girlfriend
Tiger Wood's Ex Girlfriend Erica Herman Sues Him For $30m
Vodafone 65th Asantehene Open Golf Championship Commences
Two-time Major Champion Dustin Johnson Resigns From PGA Tour To Play LIV Golf
Major Interest As Woods Returns To Masters
Louis Oosthuizen Looking to Continue His Major Form in US Masters
Vodafone 64th Asantehene Open Championship Commenced Today
APHRO Beverage Sponsors 2020 Captain's Prize
Next Post

Tema Golf Club holds Annual General Meeting

  Ghana Sports News

  • General Sports
  • Football/Soccer
  • Swimming
  • Boxing
  • Athletics
  • Hockey
  • Golf


 
 

Other Golf Stories

  • 66th Asantehene Golf Tourney Tees Off Amidst Vodafone Ghana Ashanti Month

  • Tiger Woods Denies He Had a Tenancy Deal With Ex-girlfriend

  • Tiger Wood's Ex Girlfriend Erica Herman Sues Him For $30m

  • Vodafone 65th Asantehene Open Golf Championship Commences

  • Two-time Major Champion Dustin Johnson Resigns From PGA Tour To Play LIV Golf

  • Major Interest As Woods Returns To Masters

  • Louis Oosthuizen Looking to Continue His Major Form in US Masters

  • Vodafone 64th Asantehene Open Championship Commenced Today

  • APHRO Beverage Sponsors 2020 Captain's Prize

  • Vodafone Sponsors Otumfuo At 70 Invitational Golf Tournament

 

 
 

Popular Videos

Kokrokoo Discussion Segment On Peace 104.3 FM (29/09/2023)

ARISE AND SHINE with EVANG. KING DAVID on NEAT 100.9 FM 20/09/23)

Peace Power Sports (28/09/2023)

GHANA MONTIE WITH MAC-JERRY OSEI AGYEMAN on NEAT 100.9 FM 29/09/23)

Kokrokoo Live On Peace 104.3 FM (28/09/2023)

Peace Power Sports (29/09/2023)

Peace FM Online and Despite Media

peacefmonline.com offers its reading audience with a comprehensive online source for up-to-the-minute news about politics, business, entertainment and other issues in Ghana

Follow us on social media:

Category

  • Home
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Opinion
  • Trivia
  • Foreign
  • Audio
  • Photos
  • Videos
  • Elections
Decision Time
Ghana Election 2020 2016 Elections
Services
Live Radio Audio on Demand Ghana Elections Advertise with Us
Useful Links
Despite Media About Us Contact Us Feedback Form Terms and Conditions Privacy
Our Brands
Despite Media UTV Peace FM Okay FM Hello FM Neat FM Peacefmonline
  • About
  • Advertise
  • Terms & Conditions
  • Contact
  • Privacy

© 2020 Peacefmonline.com - An online portal owned and managed by Despite Media

  • Home
  • Local News
  • Politics
  • Showbiz
  • Sports
  • Business
  • Articles
  • Trivia
  • Foreign
  • Live Radio
  • Photos
  • Videos
  • Audio
  • Election 2020

© 2020 Peacefmonline.com - An online portal owned and managed by Despite Media