Ghana’s premier brewery, Accra Brewery Limited, (ABL), has launched a new brand campaign for its non-alcoholic malt beverage, Beta Malt, dubbed “The Only Way is UP” whilst outdooring its new look label across multiple channels. The purpose of “The Only Way is UP” campaign is to celebrate the mass of assertive and enterprising Ghanaians, at the heart of Africa’s growth, who are in hot pursuit of their dreams. It is to encourage them to choose Beta Malt, a true malt with fortifying vitamins, minerals and nutrients as their brand of choice in their ascent to greatness.