There is no one-size-fits-all approach when it comes to medicine because we are all unique with different needs. No matter the field or the practice, it's essential that practitioners remain committed to serving their patients in a one-on-one manner, addressing their needs directly and providing the utmost level of care. Dr. Ruslan Zhuravsky is well-regarded for his individualized style of care, and medical professionals worldwide look up to him for advice on implementing processes that cater to the welfare of patients. Here, Dr. Zhuravsky explains why it is so important to deliver an individualized approach every single time.