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Pernod-Ricard the 2nd largest worldwide premium spirits company has a portfolio of leading iconic brands including: Absolut Vodka, Chivas Regal Scotch Whiskey , Jameson Irish Whiskey , Malibu Rhum , Olmeca tequila , Martell Cognac,.. etc . Absolut Vodka is the number one premium selling Vodka in the world. Vodka is a neutral spirit which is distilled to a high alcoholic content before being purified and diluted with water. Like gin, vodka has no age. Most vodka�s are usually produced from whole grains, usually rye or wheat. Absolut Vodka for over 30 years collaborated extensively with the creative world to the point where today Absolut art collection comprises more than 800 works from artists such as Andy Warhol, Keith Haring, Damien Hirst, Jean-Micael Basquiat, Jean-Paul Gaultier, Louise Bourgeois, Sylvie Fleury, David Shrigley and Linn Fernstrom. With regards to music Absolut Vodka has done collaborations with Lenny Kravitz, Kanye West, Spike Jonze, Cee-Lo Green and Jay-Z. In 2012 Absolut Vodka is collaborating with the European group, Swedish House of Mafia to help build the music industry worldwide. Edem, a Ghanaian Hip-Hop/Reggae artiste is the first African to be signed on by Absolut Vodka in Africa. This endorsement makes Edem the Artiste of the Year for the brand in 2012 in Ghana. The package for his endorsement request from him to appear to a series of events, to signature the brand in the music industry and to position his artistic genius in the African Music Industry as well. This commitment will stem from now till when Absolut Vodka is satisfied with the music industry�s development in Ghana. As part of this development, series of events, parties, product activations, product testing and most especially promoting Ghanaian music on the world stage will be tackled. It should be noted that every year the company will identify artiste in the music industry and sign them on as Brand Ambassadors. The criteria used for selection is the sole rights of Absolut Vodka. The maiden edition of Absolut Vodka Party Mix Tour with Edem began on a good note at Rockstone�s office on Friday May 3, 2012, with exciting patronage. The event was a prototype of more exciting events to be staged in Ghana. The next stop for the Absolut Vodka Party Mix Tour will be announced soon.