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Stanbic Bank Ghana Limited has introduced a new product targeted at the middle and upper class with a package that includes travel insurance and life protection covers. The product, the Stanbic Executive Banking, is the latest in the bank�s range of products and services and is aimed at meeting the target audience�s need for convenience in banking It was launched in Accra on Thursday. Some of the invited guests at the function had the opportunity to open and reactivate their accounts using ipads on the spot. The Managing Director of Stanbic Bank Ghana, Mr Alhassan Andani, said at the launch that the introduction of the Stanbic Executive Banking reinforced the bank�s desire to tailor its services towards the individual needs of clients. �We are the biggest bank in Africa and we are here to stay. But to do that, we need to develop products that meet the increasing needs of Africa�s middle and upper class and that is what the Stanbic Executive Banking product is aimed at,� Mr Andani said at the function which was graced by selected business executives in the country. While reiterating the bank�s commitment to meeting the needs of its varied clients, the Stanbic MD said the product was devised after series of studies conducted by the bank on the needs, problems and aspirations of the middle and upper class in terms of modern day bank. �After the studies, we realised that the this segment of the market needed a product that can meet convenience reduce their time spent in the banking hall. That is what the Stanbic Executive Banking product is meant to address,� Mr Andani added. Persons desiring for the must earn at least GHC25,000 a month to GH5,999 with an annual turn-over of GHC40,000 or a minimum of GHC25,000 in any of Stanbic Bank�s investment or savings accounts, a brochure on the product said. It explained that the �because Executive Banking is designed for discerning client, looking to go places in life, there are conditions� hence the The Head of Personal Banking at Stanbic, Mr Bernard Mensah, explained at the launching that the product would, for the time being be limited to six branches in Accra and Kumasi . He mentioned the bank�s Morvenpick, Airport, Spintex, and Tema in Accra and Adum in Kumasi as the places where the product would be available for a meantime.