GEPA holds export marketing training for exporters

The Ghana Export Promotion Authority (GEPA), has organised four- day training in export fundamentals for various exporters across the country. The object of the school is to support the export community to acquire managerial, technical and trade capacity, which would provide Ghana with distinct cutting edge in global competition. Mr Stephen Normashie Acting Chief Executive Officer of GEPA said in 2012, the total earnings from Non Traditional Exports (NTEs) saw a decline as compared to increases in NTEs achieved over the preceding years. Also the global economic meltdown caused export earnings to fall by 9.38 per cent from $1.340 billion in 2008 to $1.215 in 2009. The training programme took the exporters through courses such as export marketing research, packaging and labelling for export (Bar Code system), legal contracts and negotiations, export rules and regulations, sanitary and phytosanitary specification. In an interview with some of the exporters, Mr Erasmus Philip Ahorlu of the Aburi Industrial Centre who exports wood carvings and other artefacts said he was happy to attend the training because he was able to learn new things which would go a long way to help grow his business. Mr Emmanuel Danso a Banker told said the training would help the exporters to prepare business plans. Mr George Adomako one of the resource persons asked the exporters to carry out proper documentation of their products and should be consistent in production.