British Airways (BA) has been named the United Kingdom's (UK) Consumer Superbrand of 2014, by the British public in a survey conducted by the Centre for Brand Analysis (TCBA).
BA secured the top position against 1,500 other brands vying for the prestigious title in the national survey of 3,000 adults, an annual survey that has been identifying the UK�s leading brands since 1995.
This is the first time an airline or travel brand of any kind has topped the poll.
Frank van der Post, British Airways� Managing Director for Brands and Customer Experience, in a statement issued to the GNA on Monday said: �We are thrilled to be named the Consumer Superbrand of the year. The greatest accolade is that the hard work of our teams has been recognised by the public to receive this coveted award.
"We are very proud of what we have achieved in recent years - from our role in the London 2012 Games and our investment in new aircraft and cabins, to our �To Fly. To Serve.� campaign. We will not take this award for granted,but will continue to build on our success.�
The airline has achieved several feats recently which it believes has propelled it into winning this award. These include the introduction of some of the most technologically advanced aircraft to its fleet, including the Superjumbo A380, and Boeing 787 Dreamliner.
Other innovations are equipping the airline�s senior cabin crew with iPads, allowing them to tap into customer preference, extending in-flight entertainment until landing, trialling digital bag tags, as well as receiving Sports Industry Awards and a PRCA award for its role in the London 2012 Games such as delivering the Olympic Flame into the country, launching the �Home Advantage� campaign, hosting 700,000 people at �Park Live� at the Olympic Park, and a fly-past over The Mall at the end of the Games to thank the fans and athletes.
BA was also named �Best Airline Worldwide� and �Best short-haul carrier� in the Business Traveller Awards 2012. It also succeeded in raising �6.5 million for Comic Relief through their Flying Start partnership.
Mr. Stephen Cheliotis, Chief Executive of TCBA and chairman of the Superbrands Council stated: �It�s great to see British airways soar into first place; it has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful �To Fly. To Serve.� positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games association.�
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