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In the wake of fierce competition in the insurance industry, many insurance firms seem to be re-strategizing to secure their positions. One of such is Colina Insurance which has rebranded to Saham Insurance. Saham Insurance Ghana is the Group�s first foray into the Anglophone market after establishing a strong brand presence within Francophone countries. The company which entered the Ghanaian market in 2010 with the acquisition of Beacon Insurance and Beacon Life Insurance, has also adopted a new slogan, �Feel Free to Move Foward� as part of the rebranding. Saham Insurance, which has a capitalization of over a billion US dollars, currently operates in 20 African countries with forty six (46) subsidiaries. Colina Insurance Group is a Pan African Insurer that has been in the insurance and re-insurance business for over thirty-four (34) years. The group employs approximately six thousand (6,000) eworkers and generated 1.1 billion USD in turnover (premium) in 2013. The group�s financial base is strengthened by its strategic partnerships with leading global financial players such as Abraaj Capital Wendel and the International Finance Coproration (IFC). Some of the company�s innovative products include Assured Group Education Solution, Assured Group Welfare Solution, Assured Funeral Solution and Broker-led Bancassurance. Chief Executive of Saham Insurance, Ben-Ahmed Tawiah in an interview with Citi News said the transformation enables the company to afford its clients the best of insurance products. He said with the change, the company�s vision of becoming the leading insurance company in the emerging markets is on course. �The vision of Saham Insurance Group is to provide a full range of solutions innovatively created and adapted to our valued customers, engaging with them while ensuring safety, efficiency and transparency,� Mr. Tawiah said. We have a solid financial base and this strong financial base is strengthened by our strategic and equity partnerships with leading financial players of the world including Abraaj Capital, Wendel and the International Finance Corporation (IFC),� he said. Commissioner of the National Insurance Commission, Lydia Lariba Bawa welcomed the transformation, adding that the well-resourced company will add to the intense competition in the industry.