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Guinness Ghana Breweries Limited (GGBL), a subsidiary of Diageo Plc a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories, has launched a new campaign aimed at delivering value to its customers whiles ensuring a premium drinking experience to consumers by equipping outlets with the right tools and the know how to exceed consumer expectations. The campaign dubbed �Step up to Spirits�, is designed to build stronger and longer lasting relationship with consumers and stakeholders. As part of the campaign over 1000 bartenders and customers of GGBL have been trained on how to perfectly serve spirits such as Johnnie Walker�, Ciroc�, Gilbeys� , Baileys�, Smirnoff Vodka�, J&B�, Gordon�s� among several others to consumers. Explaining the rationale behind the campaign, Solange Kuimo Head of Innovations and Marketing Manager for Spirits at GGBL said �This is a customer-facing activity designed to deliver the required essentials for customers to grow their spirits portfolio into the most profitable category within their business as well as ensuring they deliver the perfect serve of drinks to their customers� The company has started embarking on in-bar activations, online and social media promotions to engage consumers as part of the campaign. She added, 4600 outlets have been selected for this campaign across Ghana All Spirits Brands are sold to and consumed by persons 18 years and above only. Drink responsibly.