For the majority of Ghanaians who are music enthusiast and very passionate in downloading all genres of music, Tigo Ghana is now offering an affordable platform for its customers and non customers to enjoy classic music.
The management of mobile network operator, Tigo Ghana, has announced a partnership with music streaming service Deezer to launch Tigo Music in Ghana.
Through pre-paid data bundles, Tigo customers will from 31 October, 2014 access and enjoy more than 35 million tracks including African and Ghanaian artistes on their phones and tablets. Additionally, Tigo will also be sourcing exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent.
Speaking at the press launch in Accra, the Chief Executive Officer of Tigo Ghana Roshi Motman opined that, the idea for Tigo Music is to offer Ghanaians the opportunity to listen to music worldwide while paying less.
�We are excited to be the first in Ghana to give our customers such access to unlimited music. Music plays a major role in Ghana�s rich and diverse culture as it is enjoyed at every social event and in private moments. This is a significant achievement for us as we expect more and more people to use smartphones in this part of the world,� she said.
�As a digital lifestyle brand, Tigo Music will enable us to integrate seamlessly into the everyday lives of Ghanaians and promote great local music. I am also excited that we have the support of the Musicians Union of Ghana, MUSIGA,� she added.
As part of the launch for Tigo Music, the Marketing Officer reveled that �Tigo will celebrate with our customers with several headline artistes at the Accra Sports on 31st October 2014�
Tigo Music as a brand has grown in Colombia to become the country's leading music streaming service, with 600,000 users listening on average to more than 400 songs and 40 hours of music every month.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa.
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