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He's long been a fan of luxury Armand de Brignac Champagne, which retails from $300 a pop to a staggering $200,000 for a special 30-litre bottle. And hip-hop mogul Jay Z has taken his love of the expensive bubbly to the next level by purchasing the alcohol label from Sovereign Brands for an undisclosed amount, making the company an offer they 'simply couldn't refuse'. 'We are proud to announce that Sovereign Brands, a New York-based wine and spirits company, has sold its interest in the Armand de Brignac Champagne brand to a new company led by the globally-renowned Shawn "Jay Z" Carter', the company said in a statement to the New York Times.