How Kim And Kanye West Beat Beyonce And Jay Z To Become 2014's Most Powerful Couple In Showbiz

As Kim Kardashian and Kanye West were announced as the new faces of Balmain's 'Army Of Lovers' it signified the end of a very important year for the couple. For the decision by the brand's creative director Olivier Rousteing (a close friend of the Kardashian family) to cast the reality TV star and her rapper husband was a controversial one.