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She's famous for proudly flaunting her curvaceous figure, bold dress sense and collection of colourful tattoos on social media. 

But as Tess Holliday poses for a collection of arty black and white images, the 29-year-old is turning her attention away from being an internet phenomena to shaking up our ideas of beauty. 

Pin-up Tess, who lives in Los Angeles, is passionate about enforcing the notion that there is 'no one way to be a woman or beautiful'.