On June 30, your NEWS-ONE pages carried a story on Kofi Kum Bilson under the headline ‘Christianity Suffering From Branding’ and I wish to make a useful contribution to that article.
Your story had the name of Kofi Kum Bilson’s programme wrong by referring to the show as “Work and Happiness” instead of its proper name, “Working Time”, but I still consider that story as one of the most important topical issues your paper has carried since NEWS-ONE was merged with DAILY GUIDE.
Such analytical pieces and constructive reviews of radio/tv shows as well as the style of the hosts come in handy at a time many show hosts are only feeding radio audience with garbage.
There are four things in the story I wish to comment on.
I absolutely agree with the writer that “it is difficult to understand why managers and operators of Peace FM have become comfortable with allowing the morning show, ‘Kokrokoo’, continue into time allocated for the mid-morning segment”, ‘Working Time’, hosted by Kofi Kum Bilson.
In the developed world, it is not unheard of for one show to run into the time of another show but this happens when there is a very important issue being discussed or some major breaking news is unfolding or something off the normal trend.
But what happens on Peace FM between ‘Kokrokoo’ and ‘Working Time’ is simply unaccepted that each day, one elapses into the other. It is unacceptable and a lazy radio culture that should be discouraged. ‘Kokrokoo’ should learn to start its discussions early enough to capture all the topics rather than delaying and eating into someone’s time.
I agree with Kofi Kum Bilson that “Christianity in Ghana is suffering from branding because the propagators of the faith are more interested in hyping themselves and their individual churches over the message of salvation.”
The writer also described it very accurately by saying Kofi Kum Bilson “has a style of picking on bizarre and strange but true news stories from Ghana and around the world and creatively repackaging them for his audience as though they were his exclusives”
I would have wished the writer had drawn a comparison between ‘Working Time’ on Peace FM and the mid-morning shows of other stations but your paper decided to focus on just ‘Working Time.’
Some of us would love to see more of such stories on media content analysis in your subsequent editions and also providing space for feedback from your readers.
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