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The name Seth Kwame Dzokoto is synonymous with advertisement of food and alcoholic beverages. Many might even perceive him a glutton and a possible lover of wine but as it is said appearance can be deceptive. Popularly known for his �Edziban� show on TV3 and his cutting edge advertisement on alcoholic beverages, Kwame shares a different view on who should consume alcoholic beverages and how they are introduced to the general public. Kwame Dzokoto holds a strong view that the youth who have ambitions to positively develop themselves and contribute meaningfully to the development of the country must refrain from taking alcohol. �I believe it is important for the youth to stay away from alcohol. They must realise that everything that they do in life have consequences which can affect their future therefore the need to stay away from alcohol and other things that could put their future in jeopardy.� Alcohol Advertisement In an exclusive interview with Weekend Finder, Kwame Dzokoto who believes the issues about alcoholism in the country needs to be addressed in a more serious way said, �Alcohol is not meant for children hence the age caution that comes with it and so its advertisement during prime time and certain periods are seriously unacceptable and the regulators must see to it that it is implemented.� Kwame called on the media to contribute to the implementation of its regulation, adding that �if the media do not put in their best to streamline the situation the alcohol issue will get out of hand. �I believe the Food and Drugs Board should not just pass anything to go on the airwaves. It is important for them to check the potency of the beverage and every other important detail. Political Ambition Kwame has picked up nomination forms to contest in the upcoming National Democratic Congress (NDC) Parliamentary Primaries in the Tarkwa Nsuayem constituency in the Western region. Speaking on his political ambitions with the paper, Kwame who said he was well known in the constituency where he has lived the major part of his life said he wants to redefine the way politics was done in the country. �People feel that because they do not belong to the same political divide it is not prudent or wise to work together on projects.� This development he said is gradually dividing us as a people, �we are all fighting for one course which is the good of Ghana but through different media.� He told Weekend Finder that he was contesting the seat because the youth called on him to do so, �I have had so many calls from the youth to help get the roads in the constituency fixed among others and that is why I believe they would give me the nod to help the constituencies even though the seat is an NPP seat. But He is confident that he would be able to win it. He thinks the NPP have been over pampered in the constituency and they were taking the people for granted. Kwame said he had his Basic Education, wrote his Common Entrance examinations and O� level at Tarkwa and even started his radio career at Dynamite FM in the same town while pursuing his tertiary education at the University of Mines and Technology. As a result, he is ready to bring the people of his constituency transformative, accessible and truthful leadership. �There used to be a lot of small scale mining industries in the constituency and since its closure, the youth have been greatly affected and I hope we would be able to talk to the stakeholders to re-open the mines to provide some employment for the youth. �I believes the time has come for people to stop looking up to government to bring development to their area we can do something and so we are trying to put together a youth in mining programme for mining to be done professionally in the area.� Kwame has promised to be always available and accessible.