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GLICO GROUP, a wholly owned Ghanaian company, providing innovative, quality insurance and financial services for the Ghanaian public, is once again celebrating its Customers this month November 2015.

This annual event, etched on the calendar of GLICO since its 25th anniversary celebrations, is being organized to recognize and appreciate its customers who have continued to be the foundation and springboard of its successful business operations all these years.

The one great constancy over these years has been our commitment to our customers, commented Nana Efua Rockson, Group Head of Corporate Affairs & Marketing, GLICO GROUP.  She went on further to add that, “with all the work that needs to get done daily to offer value, it is easy to forget about being grateful to the people that matter most to our business”. This is why we have set aside November as our Customer Service Month to show our appreciation to our customers and partners.

She remarked again that, “companies exist to serve customers, and there is no better way to celebrate customers than by appreciating their goodwill and trust in our service benefits”.

During economic downturns and market instability in developing economies, businesses and individual’s first option is to cut insurance spend and focus on bare essentials forgetting that insurance is security for future uncertainties.  

The theme for this year’s customer service celebrations is dubbed, “Inspire to Win”. This has been chosen because, this year has given GLICO the opportunity to remain true to its promise of cushioning clients for life by processing and paying claims.  

Nana Efua noted that, it is during times like these that our mission to help our customers and stakeholders achieve lifetime financial security is more important than ever.  Our customers need inspiration to win in tough times and we have well researched services   that offer the needed cushion. Some service benefits are: the monthly annuity cheque that funds a secure retirement; payment of medical bills to keep employees healthy to contribute their best; a disability payment to help an employee recover from an illness or injury; a death benefit to provide income or a legacy for the bereaved family when a loved one passes; a comprehensive claim pay out to enable one buy a new vehicle; among others.

 
GLICO GROUP has in the last couple of years set up structures to enhance its customer service delivery with a key focus to serve customers better.

 

Nana Efua added that, we have enhanced our social media platforms and apps to help our Customer Service advisors better manage their interactions with customers.

 
This year, we have also reduced customer complaints by 70% by increasing our customer touch points and focusing on the root cause of our most common complaints and changing work processes to make it easier for our customers to do business with us.

Training and retraining of staff to meet the needs of the modern customer so as to better understand their needs, expectations and offer them services that creates value and respect, has been endemic to GLICO’s strategies.

Excitedly, series of activities and events have been planned to appreciate customers and policyholders throughout the month of November. Policyholders will be treated to exceptional service in all GLICO branches nationwide and receive branded GLICO souvenirs. 

Some of the activities include a blood donation exercise with the Korle-Bu Blood Bank in fulfillment of our tagline, “we cushion you for life”. Blood is life and what better way to cushion our clients apart from prompt claim payment than to ensure that their lives are sustained should they fall ill and need blood!

Aside this, policyholders forum will be organized to interact with clients and policyholders about their experiences, challenges to gain insights into ways GLICO can enhance its service delivery.  

To crown the month long activities, GLICO HEALTHCARE will herald their 10th Anniversary with an evening with its clients and stakeholders to show appreciation for their business support.

Coincidentally also, this year marks a decade of successful business for GLICO GENERAL. It will therefore officially launch its year long10th anniversary celebrations in honour of its clients and stakeholders.

It is an exciting month for all GLICONAINS as we offer our very best to our clients, policyholders and stakeholders, remarked the Executive Chairman.

The Group Head, Corporate Affairs & Marketing ended by saying that GLICO is poised to offer its customers excellent services and continues to invest in human resource development and operational systems to improve its processes efficiently.

Clearly, the celebration of the Customer Service Month has become a benchmark in the insurance industry. It is an innovative and useful program that all clients, customers, stakeholders and employees look forward to with glee.

GLICO, the only insurance group rated by Standard & Poors, is made up of six subsidiaries namely: GLICO LIFE; GLICO HEALTHCARE; GLICO FINANCIAL; GLICO PROPERTIES; GLICO GENERAL and GLICO PENSIONS, all together providing innovative and quality insurance and financial products and services for the Ghanaian people.