Branding Buses Cost ₵3.6m Because Artistic Work Is Expensive - Minister

Government sources have justified spending GH₵3.6million on re-branding 116 public buses with pictures of the president, explaining that artistic work is generally expensive.

Public money has been used to put the picture of President John Mahama and those three other former presidents on the buses in what is seen as campaigning ahead of 2016 elections. 

According to a document sent to Parliament detailing some government expenditure, it cost GH₵31,000 to brand each of the 116 buses.

The money was taken from petroleum funds at a time when austerity measures are biting. The Transport Ministry has complained budget cuts are set to undermine its 2016 target.

The Defence Ministry owes over USD 141,000 as overseas medical treatment. It is saddled with a GH₵ 206.43 million debt which is just a fraction of the money owed by government to private contractors, utility providers, public workers, statutory payments amongst others.

The expenditure has raised questions about the government's priorities and its respect for prudent spending. It has been criticised as excessive and needless to spend GH₵3.6 million to re-brand public buses for the electoral purposes of the president.

But a Cabinet minister has explained the cost may have been high because the branding was artistic and artistic work tends to be very expensive. While the branding of buses for political purposes is not new, the source of funding for it has been a cause for public concern. In 2004, under the NPP government, MMT buses were branded with the party colours of the ruling party.

The then Information Minister Nana Akomea explained the Young Executive Forum of the NPP paid for the branding.

He also explained the Metro Mass Transport  company had indicated that the buses were available for adverts for interested persons and noted the then Ghana Telecom had also advertised the company on some MMT buses.

Other parties including the National Democratic Congress had also shown interest in buying some of the spaces for its own adverts. In the current controversy however, oil money was used to pay for the branding of the buses.