<<Print>>

In a move described by many marketing communication specialists is long overdue and a confirmation of the John Mills government�s commitment to developing a country brand, President John Mills has announced the establishment of a Brand Ghana Office. The Office which will co-ordinate the development of a compelling national image for Ghana has a brand marking consultant, Mathias Akotia as Chief Executive. Mr. Akotua brings to this new role his vast experience of working on commercial and corporate brands and demonstrated achievements at the highest levels of international brand management. He has several publications on brands and branding in peer reviewed journals. Mr. Akotia holds an MPhil in Marketing and is completing a PhD programme at the University of Ghana in Internal Branding and Performance Culture.