Tigo Business, as part of efforts to aid small and medium-sized enterprises (SMEs) has officially launched its Business Empowerment Roadshow to assist businesses build solid processes at world class standards and give them a competitive edge both locally and internationally.
This follows a partnership between Tigo Business and Microsoft, Lenovo, IT Worx to offer world-class information and communications technology solutions for corporates and SMEs.
This initiative is in line with the company’s core objective, which is to provide innovate solutions for business to boost efficiency, increase margins while controlling cost and empower business owners to consolidate their position in the market
The roadshow is intended to run from now till November with visits from Tigo Business and its partners to major SME outlets in Ghana including the Okaishie market in Accra, and Kumasi.
Stephen Essien, Director for Tigo Business stressed on the importance of this initiative to the development of the country.
“SMEs constitute about 92percent of the companies in Ghana and create over 70percent of employments in Ghana. We don’t need to take them lightly. The more they grow the more the economy also grows.
“We have decided to help SMEs in Ghana here because when you look critically we have over so many SMEs in Ghana. It is very important to give them the needed training to help heir businesses. Most of the SME do not know how to use technology, but they need it so we are introducing them to basic technology that can help their businesses,” he added.
Mr. Essien outlined some key areas the roadshow team would focus on during their training including aiding them with some finances and how to manage it, how to market themselves, skilltraining andhelp them adapt to appropriate technology that would improve their productivity. He further stated that as a country it is in our best interest to help SMEs since they play a critical role in the growth of the country.
Rashida Abdulai, Tigo Business executive in charge of SME Solutions mentioned during the launch some packages that Tigo Business will provide for SMEs that they encounter. Stressing on connectivity as a major tool in business development, Rashida said, “we give basic connectivity to our clients by giving them call credits to call their clients and transact their business smoothly.
“We are also looking at giving more to SMEs to help them communicate more and do more digitally. Embracing digital for SMEs, helps them to widen their market size in the sense that, they can leverage on internet services to give advertisement to their customers for free. We also want to assist improve customer experience, by helping SME owners reach their customers through email, and online chat platforms,” she explained.
Tigo Business also intends to introduce the closed user group (CUG) to SME owners they visit to help them communicate with their customers and collogues at work for free at no cost. Representatives from Microsoft, Lenovo, IT Worx and Zepto, during the launch extensively talked about what offers they are presenting to facilitate the roadshow.
Through this partnership, IT Worx has offered Ghana’s SMEs an all-in-one Software as a Service (SaaS) offering that puts all the services and tools needed to improve business operations together.
Microsoft unveiled the Office 365 as a multitask software that allows access to Office applications and other productivity services enabled over the Internet (cloud services).Lenovo together with Zepto promised to make technological devices available with easy access to call minutes and internet data with the tigo sim.
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