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The Food and Drugs Authority (FDA) effective 1st January 2018, has banned both advertisement and Live Presenter Mention (LPM) of alcoholic beverages in the media before 8pm.

Speaking to Kasapa News, the Public Relations Officer of the FDA, James Lartey said the media should not focus on money making to destroy the lives of children in the country.

“Children should not be influenced, I understand that most of the radio and TV stations get their sponsored programme from some of the these alcoholic beverage companies. But we should also understand that we shouldn’t also look at the money media station get against the future and health of our populace, this is very important.”

“Look at advertisement in general printed advertisement is not that effective like hearing and seeing advertisement, let’s admit that if it comes to airing of TV and radio advertisement when people are hearing and seeing the effect is very strong, so we can’t compare that to labeling issues. We all know that there are expiry date on product, but we most of the time buy and use them before we may even check their expiry dates. Sight and hearing is very critical in advertising” he added.