Gulder Unveils New Look

Guinness Ghana Breweries Limited last Friday launched the new look of Gulder at the Alisa Hotel to further enhance the brand�s standout, quality and modernity. Gulder, the extra-matured premium beer brewed to international standards, is the same great beer that guarantees consumers great times and great experiences. Launched into this market in 1970, Gulder is one of the lager brands in the stable of Guinness Ghana Breweries Limited. Addressing the media fraternity, Kweku Sekyi-Cann, Marketing Manager, expressed delight at the elegance of the new look of Gulder and urged consumers to continue enjoying the drink responsibly. Also addressing the media, during the launch, the Marketing Director, Ama Okyere, said, �GGBL is passionate about its loyal consumers and has given Gulder a modern look that reflects the aspirations and status of its consumers.� She added that Gulder is still the same quality beer for the man of taste who portrays his leadership through the choices he makes, and who is very optimistic about being successful in life. �The drink is also for the man who is driven by the passion for success and therefore makes the right choices.� Gulder is the extra-matured quality beer made from premium barley, quality hops and clean water to give consumers that crisp taste and ultimate satisfaction. The launch of this new look of Gulder is also supported with compelling and resonating communication.