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Gwyneth Paltrow’s Goop has been in existence for more than a decade, thriving as a business and a source of occasional controversy. On the website, people can browse for wellness products, apparel, and home goods, or indulge in the site’s articles.

Months ago, the actress released a candle called “This Smells Like My Vagina” on Goop, inviting customers, shade throwers, and other elements of the population to pay attention to it. Riding that wave, Paltrow just introduced a follow-up scent.