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Guinness has a long and rich history in Africa and following organic sales growth of Guinness trademark of 32% across the continent, Guinness is launching a new campaign in Ghana and across key markets in Africa – ‘Black Shines Brightest’.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
 
Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential.  Across the Continent, a generation of individuals, inspired by each other and the people around them, are coming together as they unite to take on the opportunities in front of them.
 
To launch the campaign, Guinness worked with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone. Ghanaian choreographer, Incredible Zigi, who is creating dance challenges that have gone viral around the world is part of the notable real culture makers on this campaign. Nigerian artist, Fireboy who is also leading the way with his unique Afro-life music, which is inspiring a new generation of music fans will also be creating moments and content as part of this campaign.