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YouTube is the new job portal. And the audience is the personnel department. There hasn’t been a better time to create content, but people still get it wrong. Here are YouTuber Leon Ohm’s 4 ways to gain more subscribers and views on YouTube.

Create longer videos

This may come as surprising advice, but Leon has complete faith in its outcome. He says, “The fact is, long-form videos do exceedingly well on YouTube. It all depends on what you can build long-form content on since the catch here is your niche. If you're a podcaster your shows can be anywhere between 40mins to 3 hours. But if your domain is something like, education, then a 13-minute video is long enough. According to a survey titled Largest YouTube Ranking Factors, content that scores well with viewers will rank higher in YouTube’s search results.”

Make use of the brand watermark

A lot of YouTube creators post videos and learn lessons. Thanks to experts like Leon, we can save a lot of our time by not making mistakes. For instance, Leon encourages people to add a brand watermark in their videos because “not only does it let viewers subscribe to your channel inside your video, the content enters their memory bank subconsciously. And it’s very easy to add your logo to appear throughout your video, just hop onto any tutorial video explaining this and you’ll be onto it in no time.”

Production value

YouTube has come a long way. One of the reasons is the quick evolution of all gadgetry required to make a good quality video, YouTubers are now fully equipped to create professional-level videos from the comfort of their home. Leon stresses the quality of videos being produced because “they help the viewers take you seriously. This shows them that you have put in the effort to give them something of value. Although nothing beats the ingenuity of the content, it’s a no-brainer to bring the best quality to your video that you possibly can.”

Describe yourself thoughtfully

If you are someone who doesn’t take writing their channel description seriously, let’s hope there’s still time for you. As per Leon, writing your channel description well is “one of the best ways to convey and convince others of what you do. Make it sound useful, use the right keywords, and be honest. Take help from a writer friend or a professional. Do what you must to make it sound good.”