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Today, Shell Ghana introduces its New Shell Diesel Extra fuel containing fuel economy formula. The new fuel contains unique formulation designed to give Ghanaian motorists extra kilometres at no extra cost and it is specifically developed for all vehicles. Omar Benson, Managing Director of Shell Ghana Limited, in a speech said; �We are committed to delivering better fuels around the world and have been working to develop fuels to address motorists� needs for improved fuel economy. Wide-ranging research has shown that many of our customers want fuels, which are going to take them further without having to pay more. Both new Shell Diesel Extra have fuel efficiency and we�ve built on that benefit by developing our new fuel economy formula, which if used in combination with our Shell Fuel Save tips, can help reduce our customers� trips to the pump.� New Shell Diesel Extra with fuel economy formula is designed to take motorists further. Compared to regular ordinary diesel New Shell Diesel Extra with fuel economy formula is designed to protect the engine against mileage-robbing deposits, helping to produce a more effective combustion in the engine. When this happens, the engine�s efficiency improves. New Shell Diesel Extra also helps to protect against rust. It contains an anti-foam component for easier and cleaner fill-up. The fuel economy benefits of Shell fuels have been demonstrated in tests conducted with a number of popular cars by MIRA (Motor Industry Research Association) Tests conducted by Shell have also shown the fuel�s ability to improve fuel economy in engines by protecting against the buildup of deposits on injectors. Shell has created Shell Diesel Extra with fuel economy formula to respond to customers� needs and also to keep ahead of industry trends. �To retain a competitive advantage and enhance our fuels quality leadership position, our goal is to ensure that we meet and exceed our customers� expectations, in terms of the products that we offer them, and the way in which we deliver these products. Shell is committed to delivering better fuels around the world and has been working to develop fuels to address motorists� need for improved fuel economy. This is indeed for Shell Ghana as well.� Kwame Ackah, Retail Manager (Ghana and Togo). New Shell Diesel Extra with fuel economy formula is now available at all of Shell service stations in Ghana. �New fuel economy formula in our standard fuels is the next phase in our mission to help motorists improve their fuel efficiency.� In 2004 we introduced Quality & Quantity test programme for all our fuels to ensure that customers get what they were paying for. In 2008, we introduced Shell Diesel Extra with extra engine protection, to give extra engine protection at no extra cost. And now the same technology that helped John and Helen Taylor set the Guinness World Record for the lowest fuel consumption for driving around the world, is central to new Shell Diesel extra with fuel economy formula. This year we expand our efforts with the introduction of New Shell Diesel Extra with fuel economy formula and a global initiative, aimed to understand our customers� thoughts and behaviour around fuel efficiency, so we can continue to provide them with quality products and service,� Kwame Ackah, Retail Manager (Ghana and Togo).