The Argentine's unofficial moniker will be displayed on his club jersey from the 2022-23 season onwards.
Lionel Messi is set to play with the word GOAT on his sleeve alongside the rest of the Paris Saint-Germain squad as the club have announced a new multi-year partnership with the next generation lifestyle platform.
GOAT have linked up with PSG as an official partner until the end of the season and, from July 1 onwards, will have their brand name stamped on the sleeves of training, warm-up and matchday jerseys.
The online platform, which offers luxury apparel and accessories via primary and resale markets, has over 30 million members across the globe and will now benefit from even more exposure after inking a deal with the Ligue 1 giants.
What has been said?
Messi has modelled the new design next to Neymar, Marco Verratti, Georginio Wijnaldum and Achraf Hakimi, with Kylian Mbappe a notable absentee amid ongoing reports linking him with a transfer to Real Madrid.
PSG's chief partnerships officer, Marc Armstrong, has said of the union: "We are delighted to welcome GOAT into the Paris Saint-Germain family. Thanks to this partnership, GOAT joins the tight list of club partners present on our emblematic jerseys.
"GOAT is the ideal partner for the club. It reinforces our position as an icon of sport and style with fans around the world. Together, we will develop exciting and creative experiences to delight fans everywhere."
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