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TV3, Ghana’s leading television station out-doored sixteen beautiful ladies at a grand event in Kumasi, last Sunday, to officially begin the contest for “Ghana’s Most Beautiful” 2022 crown amidst rich Ghanaian culture and tradition.
 
The launch of the 15th edition of GMB, was well attended by chiefs, patrons, sponsors of the event, past contestants and the public.  It was a colourful and fun-filled entertaining event, as the contestants arrived at the durbar ground in beautifully made clothing with their entourage amidst cultural displays from their respective regions as they greeted traditional leaders, dignitaries, guests and the public gathered at the event grounds. 
 
The theme for this year is “Ghana’s beauty, Africa’s pride” and contestants are expected to exhibit knowledge about their regions and about Africa to show themselves as worthy ambassadors of the continent.
 
In the next 13 weeks, the ladies will go through training and undertake various contests for the selection of a winner who will take away the crown, bragging rights and a car.
 
Mr Francis Doku, General Manager 3TV, said Media General team went around the country for the auditions and the 16 ladies were selected after the audition process. He asked the public to support them.
 
Nana Owusu Berimah III, Atasomansohene and chairman of the launch commended TV3 for portraying the country’s rich cultural diversity through GMB.
 
“ GMB has kept Ghanaians connected to our roots. It brings together all cultures, breeds respect between tribes, erodes all kinds of discrimination and opens our eyes to the beauty that every single culture exudes”, he said.
 
The reigning queen of GMB, Safoa described GMB process as a discipline that helps the ladies to cultivate the art of spontaneity to meet tasks upfront.
 
“GMB is a competition that teaches young ladies to  be able to stand up for themselves, protect their bodies in a dignified way and also use their brains to work”, she said
 
TV 3 began GMB contest in 2007 to offer  Ghanaian young ladies the opportunity to unearth their skills and talents, project the country’s culture and showcase the beauty of the Ghanaian that reflects the total beauty and hospitality of the country.
 
Since its inception, Central Region leads with more wins of the crown, having won three times. The Greater Accra, Northern, Eastern and Ashanti Regions have won twice each while the Volta, Upper East, Upper West and Western Regions have coveted the crown once for each region
 
This year’s contest  for GMB crown  is  expected to be even more keenly contested for as  it coincides with TV3’s 25th anniversary