Anthony Joshua Lost Almost £3M In Sponsorship Deals After Losing His World Heavyweight Titles To Oleksandr Usyk

Anthony Joshua's umbrella company 258 Management saw a 35 per cent reduction in turnover from February 2021 through to February 2022, new accounts have revealed. 

The British heavyweight fighter, whose company's principal aim purports to be securing endorsements and sponsorship deals, saw a significant reduction in revenue following his first loss to Oleksandr Usyk at the Tottenham Hotspur Stadium last year.

Revealing a costed breakdown of the year-on-year revenue streams, the new accounts reveal a drop off in endorsement deals for the fighter which amount to around £3m.

In the year to February 2021, Joshua made £8,453,578 via various endorsement deals, including the likes of Under Armour, Beats and Hugo Boss.

However, in the subsequent financial year, up to February 2022, his endorsements almost fell off a cliff, with the company bringing in just £5,527,952. The drop off amounts to around 35 per cent lost in endorsements. 

A breakdown of the numbers reveals the most significant loss in revenue came from the Non-EU area, with Joshua's 2021 endorsement revenue stream of reducing by almost £2m from £3,576,787 to £1,598,980.