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Inter Miami are already reaping the rewards of a stunning deal for Lionel Messi, with their Instagram follower count quadrupling in a matter of hours.

The MLS outfit revealed on Wednesday that they have an agreement in place with the seven-time Ballon d’Or winner that will bring him on to their books from early July. The Argentine icon is moving to the United States as a free agent after opting against signing a new contract at Paris Saint-Germain.

Interest from Barcelona and the Middle East has been snubbed in order to chase an American dream. Inter Miami – who are co-owned by Manchester United and England legend David Beckham – are now big news, with their number of Instagram followers jumping from around 900,000 on Wednesday morning to over 4.5 million in the space of less than 24 hours.

Messi made a similar impact at PSG upon joining the Ligue 1 outfit in 2021, with the French giants gaining 5.6m followers on social media in the space of a week. Those figures jumped up 15m in total – making the club the most-followed French institution on Instagram – while the club was said to have generated around €700m (£602m/$750m) in revenue within a year of Messi’s arrival at Parc des Princes.