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The barefoot cool girl, bra-less in a dirty vest. The 'freckled fawn' with adamantine sexual confidence. The sphinx of the Britpop era, who partied harder than any pop star. These are the iconic images of supermodel Kate Moss. 'She had what she had for a golden time,' a friend agrees.

But now, with her 50th birthday just days away, Moss is in the process of a grand reinvention. In this she is not unusual — many of us begin to re-think our lives as that milestone hoves into view, and none more so than celebrities whose fame has been built on looks that inevitably fade.