PZ Cussons will employ innovative strategies to keep ahead of the competition and to increase its market share of the nutritional brand Nunu Milk, Mr Jim Judson, Managing Director said on Friday.
Speaking at the re-launch of Nunu Milk products, Mr Judson said the milk had proven in the last three years to be the fastest growing brand. Currently, the brand enjoys a 10 per cent market share in relation to the other milk brands on the market.
"We are pushing forward with our strategies to ensure that the brand does well across the length and breath of the country," he said. Mr Judson said the re-launch aims at creating brand awareness and patronage among the public, adding that the consumers would enjoy price savings compared to the other brands.
Nunu milk is a family focused brand, formulated to take care of daily nutritional requirements of various family categories. It is a functional brand that is geared to meet consumers' especially children nutritional requirements as they grow.
Nunu is rich in Calcium and Vitamins A&D, which is essential for the growth and maintenance of healthy teeth and bones.
Key benefits associated with Nunu are Brain & Body development in growing kids. Nunu Milk claims a unique fortification & nutritional value.
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