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THE new iPhone4S has been unveiled by Apple's new chief executive Tim Cook. Gadget experts were expecting a completely new iPhone5 to be announced and there was some disappointment when the iPhone4S was revealed. However, the chief executive assured his audience it was "the best iPhone yet". Although it looks the same as the iPhone4 it will be better and faster allowing for faster gaming and web-browsing, as well as a much-improved 8 megapixel camera. The most impressive feature of the new phone is the new voice control application called Siri. The intelligent assistant responds to voice commands and questions. The feature was demonstrated at the launch. Senior Vice President Scott Forstall showed how, by holding down the home button, users can ask the phone about the weather or where to find a local restaurant. Siri also takes dictation and searched wikipedia as well as setting up reminders. Apple revealed its next-generation smartphone at an invitation-only event at its HQ in California. The new chief executive said: "It's an extraordinary time to be at Apple," before launching into the news about the new iPhone and updates to other Apple products. Mr Cook said the new phone will have the same A5 chip as in the iPad 2, making it two times as fast as before and gaming will be 7 times faster than ever before, allowing for great gameplay. As with previous iPhone launches, thousands of Brits are sure to queue up overnight or even camp out in a bid to be among the first to get their hands on one. Mr Cook spoke about the new iPhone operating system iOS5. More than 18million apps have been downloaded worldwide. A new App has been revealed called Cards, which allows people to design own birthday/wedding/good luck cards. There are 21 designs across six categories. Apple will then post your card to your pal. There will be many more new apps for iOS5, including Twitter integration so you can tweet direct from Photos/post location from Maps. Mr Cook said Apple has now sold more than 300million iPods around the world. This is the new chief executive's first public test Tuesday since taking the reins from Apple co-founder Steve Jobs. In the past, Jobs has served as chief showman at product launch keynotes, but Apple has not said who will present at Tuesday's iPhone event. Unlike some recent keynotes, Apple is not streaming video of tonight's event on the internet.