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This month�s Zenith Bank Ghana customers� day coincided with customer service week celebrated worldwide. Customer service week is an international event celebrated annually during the first full week in October and devoted to recognising the importance of customer service and honouring customers. Zenith Bank, in its quest to differentiate itself in the banking industry through its service quality, drive for a unique customer experience and the diverse calibre of its client base, celebrates Customer Day every month. �The official theme worldwide is Refresh, Recharge and Reconnect. For us at Zenith Bank, Customer Service Day is celebrated on the first Tuesday of each month; thus today � which coincides with the worldwide celebration of Customer Service Week - is a time for us to Refresh our customers� spirit, Recharge their energy and our passion for service; and Reconnect with our valued customers,� Mrs. Eva Richter-Addo, Head Human Resources and Corporate Communications of the Bank told B&FT. �For our customers - both potential and existing - today is a bonanza day, thus staff bank-wide today and throughout the entire week will go the extra mile to them with exceptional customer service.� Zenith Bank operates with the objective of making banking easier and better than anything customers have ever experienced. Among its most distinguishing traits is its cutting-edge Information and Communications Technology platform which sets it apart from competitors, its passionate staff, and its devotion to the development of systems and products to satisfy customer specifications. �The bank as a one-stop financial institution continues to invest in the best people, technology and environment to underscore our commitment to achieving customer enthusiasm. We seek to become a leading technology-driven, global financial institution, providing a distinctively unique range of financial services,� she explained. The overall vision of the bank is to make the Zenith brand a reputable international financial services network recognised for innovation, superior customer service and performance while creating premium value for all stakeholders. Zenith Bank, which just celebrated its sixth anniversary, has recorded impressive results over the past years. Total assets of the bank grew from GH�389million in 2008 to GH�557million in 2009, while deposits increased from GH�340million in 2008 to GH�469million in 2009. Profit after tax stood at GH�13million in 2009. Building on the gains made in 2008 and 2009, the bank, 2010 financial year, recorded a profit after tax of GH�11million. Customer deposit also increased to GH�552million, and total assets stood at GH�654million. The impressive success chalked up by the bank has not gone unnoticed. In 2006, it was adjudged the �Runner-up, Corporate Banking� and �Runner-Up, Customer Service� during the Ghana Banking Awards held that year. It maintained its status as the �Runner-Up, Customer Service� in 2007. The following year, 2008, saw the bank sweep five awards. It was adjudged the �Bank of the Year�, Best Bank Financial Performance,� and the �1st Runner-Up Short-Term Loan Financing�. It also won the �1st Runner-Up Growing Bank� and �2nd Runner-Up Retail banking� in the same year.