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Zenith Bank has introduced another first of its kind in Ghana and the West African sub-region Z-Web Acquiring (Verified by Visa)� to create value for its stakeholders and to boost online retail for businesses and individuals. Z-Web Acquiring, which serves only visa cardholders, provides an enhanced security platform for online transactions. On this platform, consumers and merchants can do business online and be protected against fraud-related chargebacks and disputed transactions. Daniel Asiedu, CEO of the Bank who launched the product in Accra, said access to the Internet has allowed business people to be productive no matter where they are. �Most business people now receive their corporate email instantly on devices such as the BlackBerry, iPhone and iPad, and they can respond to customers and prospective clients more quickly than they ever could. �Furthermore, there are a host of business applications available for users which enable them market their goods and services while saving on time and expenses. �Z-Web Acquiring is one of such technological innovations being used in developed countries as a platform to facilitate online transactions. In our part of the world, we are yet to enjoy the benefits of such innovation.� He added the product is not only superior but most timely, and is in line with their mission as a bank to continue investing in people, technology and the environment to underscore their commitment to achieving customer enthusiasm. �As a customer-focused bank, we are committed to identifying expectations of the customer and finding ingenious ways to exceed them. You will agree with me that competition in the banking industry is keen. We can no longer rely on yesterday�s technology for tomorrow�s needs. �With such benefits as real-time card authentication and payment authorisation, easy reconciliation as well as fraud elimination, you will agree with me that the introduction of this product is crucial for merchants and individuals.� He encouraged all businesses to sign onto Z-Web Acquiring (Verified by Visa) as well as customers to apply for the Zenith Visa classic cards, so as to experience a new level of online shopping confidence and security protection similar to what obtains in face-to-face business transactions. In November last year, Zenith Bank launched Z.com -- a business and banking solution developed in partnership with Google for Small and Medium Enterprises (SMEs) -- also the first of its kind in Ghana and the West African sub-region. Z.com represents a bundle of free interactive websites and a subsidised bouquet/package of electronic banking solutions.