Renowned sound engineer/music producer, Appietus is entreating Ghanaian musicians to abandon the idea of competing with Nigerians over Afrobeats since they have earned huge and global recognition for the music style.
Names such as Burna Boy, Davido, Wizkid, Asake, Temz, all of whom are Nigerian artistes will easily come to mind when Afrobeats artistes are mentioned all around the world.
Certainly, it will be difficult for a Ghanaian artiste to make it to the top global list of favourite Afrobeats artistes considering that Nigerian artistes have taken the spots.
It is for this reason that Appietus, who has been a strong advocate for highlife, is encouraging Ghanaian artistes to stick to the music style that reflect their originality.
Speaking as a panelist on the Graphic Showbiz X Dialogue recently, Appietus, who has worked with the crème de la crème of Ghanaian musicians said the latter should refrain from copying Afrobeats, a genre he said was predominantly associated with Nigeria.
He also cautioned against merging foreign genres like Amapiano with Afrobeats, as it could undermine Ghanaian artistes' originality and authenticity.
“Nigerians now own Afrobeats and there's nothing we can do about it. We will just be copycats if we keep on doing that. It's going to be difficult competing with Nigerians on Afrobeats. It is just like how you can't take Dancehall and Reggae from Jamaica.
“And lately, I see people trying to blend Amapiano and Afrobeats to make it Ghanaian, that won’t work too. We will just be copycats if we keep on coming up with that mixture. Let us modernise Highlife the way we want and present it to the world and see what will happen.
“Let’s sell ourselves and culture and stop competing with others over their music genres. We have sold our music type before and Nigerians were nowhere close. So, we can do it again,” Appietus stated.
The last edition of Graphic Showbiz X Dialogue series also had media consultant, Francis Doku as a panelist.
Speaking on the theme, “#PlayGhana Initiative, Is it a worthy cause? The former General Manager of 3 Group, also urged proponents of #PlayGhana initiative and key partners to refrain from enforcing it as a regulated policy on Ghanaians.
Instead, he advocates the use of moral persuasion to get a buy-in from Ghanaians.
Source: graphic.com.gh
Disclaimer: Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority. |
You are not afrobeat producer so it’s not need to come out and talking about afrobeat. People they are always talking about this is not serious. Nobody is talking afrobeat from anybody. Afrobeat is can of instruments and for your music go international platforms you need money to da that. Ask your self Ghana artist have that can of money to do that.
Master afrobeat is type of instruments it’s not about you speak English or not. I think people are talking about this is not serious. Mr producer tell us how many afrobeat did you produce? How many of them are hit? Did you produce afrobeat for your artists. How many of your artists are bring afrobeat instruments out for Ghanaians to listen. Just talking are just a noice give as a break. You don’t produce afrobeat but you talking about afrobeat. This can of ideas are killing Ghana music. All is about money. Ask yourself Ghana artist have money to do their promotion in international music platforms. Mr producer we didn’t hear you for a while and can of your music producing style are not relevant any more but you are here talking about we can challenge Nigerians on afrobeat.
yes. because every Nigerian literate or illiterate can speak a form of pigeon English. So that makes it east to sing a blend of English and their local dialect. Can you say that about Ghanaians ? the English is a problem for us with a high level of musicians being drop outs or no school at all. We better concentrate on our HighLife. Nigeria is Far!! Gone